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"Brightly colored fruits are more acceptable in the market"

At present, the storage of domestically produced apples is coming to an end in China. In the current situation where the market momentum is not good and the fruit market has entered the off-season for consumption, fruits with uneven colors are not only unattractive but also reduce the acceptance of consumers and affect the price of fruits. Shandong Aoweite Biotechnology Co., Ltd. is committed to providing pre-harvest coloring solutions for global fruit producers.

Manager Wang is from Shandong Aoweite Biotechnology Co., Ltd., a manufacturer of coloring agents. He introduced the company's Nucolor coloring agents. "Many orchards have begun to use agents to improve the coloring of apples and grapes, but the current products on the market vary in quality, and grapes and apples are prone to drop after spraying bad-quality ones." Wang said. "In order to solve this problem, we launched the Nucolor agent, which can improve the coloring of the fruit while avoiding affecting the quality of the fruit to the greatest extent."

"The coloring agent promotes the synthesis of fruit anthocyanins, promotes fruit coloring, maintains the original color of the fruit and improves the appearance and the internal quality, so as to improve its  the commercial appeal. After the product is processed, the sugar content and natural anthocyanin content of the fruit will be improved, and the storage and transportation performance will be better. 

"Under the circumstances that consumers in the market are not motivated enough, fruits with beautiful colors will attract the attention of merchants." Wang said, "Our Nucolor agent is not only suitable for red apples such as Fuji, Gala, Honeycrisp, and Pink Lady, but also for grapes and other fruits.”

"The method of using the product is very simple. After the fruit has finished expanding and has just entered the coloring period (color change 20%~30%), spray the first time. If it is bagged fruit, spray the next day after removing the bag. Spray the whole plant with a sprayer, spraying evenly."

When talking about the comparative advantages of Nucolor and other similar products, Wang said, "Our product is composed of natural plant extracts, multivitamins, amino acids and trace elements. Compared with other products on the market, our product does not contain ethephon, and has a long-lasting effect. The fruit will not have side effects such as fruit drop and leaf fall, and it will not affect the quality of the fruit or the post-harvest storage period."

Shandong Aoweite Biotechnology Co., Ltd. has not yet registered sales qualifications in overseas markets. However, the company is looking for distributors in various markets, hoping to cooperate with more distributors.

More information:

Manager Wang

Shandong Aoweite Biotechnology Co., Ltd.

Tel: +86 18615225880 (whatsapp) +86 18615220662 (Wechat)

E-mail: [email protected]