In honor of National Breast Cancer Awareness Month in October, Chiquita is giving its blue sticker a pink makeover to match the Pink Ribbon - an international symbol for breast cancer awareness. For the sixth consecutive year, in partnership with the American Cancer Society (ACS), Chiquita’s limited-edition pink stickers will adorn 200 million of its bananas worldwide.
Recognizing that the brand’s blue sticker gives a platform to Chiquita’s female ambassador Miss Chiquita, this pink ribbon-inspired sticker series is intended to send a message of support to those affected by breast cancer.
In partnership with the American Cancer Society (ACS), Chiquita’s limited-edition pink stickers will adorn 200 million of its bananas worldwide.
The sticker series allows the brand to show how small changes as simple as health education and awareness, can inspire women to live a holistically healthy lifestyle by talking to a doctor about testing and screening.
“We are proud to show our support for breast cancer awareness, which affects women and their families across the globe,” said Jamie Postell, vice-president of sales for Chiquita North America. “Female empowerment is a fundamental piece of our initiative, which is why we feel strongly about collaborating with the American Cancer Society. This partnership gives us the opportunity to further promote prevention and treatment while providing valuable support to all affected by breast cancer.”
In the past few years, millions of people have missed their scheduled health screenings due to COVID-19 precautions. Health experts are concerned that the absence of these medical appointments could have fatal consequences, putting people at a much higher risk for serious health issues as a result of missing early detection.
Recognizing the alarming situation, the company has joined forces with key global health organizations including The American Cancer Society, to send the message to women about the importance of getting their annual breast screenings and early detection, in addition to adopting healthy lifestyles and eating habits. In addition, on October 22nd, Chiquita will participate in the American Cancer Society’s Making Strides of Miami-Dade 5k Walk, providing nutritious bananas to nourish all participants.
As part of this annual series, the company has teamed up with the American Cancer Society to create six recipes including whole wheat spelt Chiquita banana bread, pink Chiquita banana red current shake, vegan Chiquita Pink ribbon poké bowl, overnight oats with nuts, seeds and Chiquita bananas and Chiquita banana blueberry breakfast muffins.
“We look forward to continuing to partner with Chiquita to improve the lives of cancer patients and their families,” said Kimberly Jackson, American Cancer Society (ACS) Southeast region executive vice president.
In addition to the American Cancer Society, the company has partnered with cancer organizations around the world including Pink Ribbon in Germany and Netherlands, Fondazione AIRC in Italy and Alma Zois in Greece.
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