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Ibérica de Patatas will present its latest innovations at Fruit Attraction

Technological innovations to optimize the production of potatoes, 0% plastic packaging, and new formats

Ibérica de Patatas, one of the main consumer potato marketing companies in Spain, will present its latest technological innovations to optimize production at this year's Fruit Attraction fair. "Specifically, the company has invested more than one million euro in a new washing, calibration, and selection production line, which has come into operation this September, and which includes optical selectors and an innovative anti-knock system, which means higher quality and product care."

"In addition, Ibérica de Patatas, which last year introduced its most sustainable containers, which have 30% less plastic and are 100% recyclable. Now, it reinforces its commitment to sustainability with a new range of cellulose containers that are totally free of plastic."

"The company will present its new Princesa Amandine potato, a new format of garnish potato in 400 grams containers, ready to prepare and consume in 7 minutes."

"In addition, Ibérica de Patatas will explain to its customers and contacts the characteristics of its new cooked and ready-to-eat Princesa Amandine potato for the V range."

The company will showcase its most emblematic brands - La Auténtica Patata, Princesa Amandine, El Sabor de Mamá, among others - at the fair, as well as its initiatives to promote seasonal and proximity products with Patata Nueva de Málaga and Especial Castiza de Madrid.

"Ibérica de Patatas will be present at Fruit Attraction in the grouped area of Asociación 5 Al Día. Visit us from October 4 to 6 at IFEMA's stand 5D03 (Madrid).”

For more information:

Ibérica de Patatas
Carretera Villaverde-Vallecas Km 3,800
Mercamadrid, plataforma baja, parcela B4
Tfnos.: +34 91 785 4312 / + 34 91 785 44 95


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