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Mash Direct secures major food deal with Tesco in England and Wales

Beer battered chips and onion rings with chilli baby potato bakes from Northern Ireland can now be enjoyed by consumers in England and Wales after Mash Direct secured a significant deal with Tesco.

The County Down farm-based business has developed into a UK and Ireland leader in ‘field to fork’ foods including potato products. The enterprise, which is owned by the Hamilton family, has revolutionized the potato industry through the creation of a range of novel products such as pre-packed skinny chips and beer battered chips for the convenience of home cooks.

The company’s skinny chips, in addition, have recently been recognized by expert food judges in The Grocer magazine’s influential New Product Awards who shortlisted the chips for the final stage of the UK-wide competition in London in November.


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