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Federal government boosts apricot exports under the 'Ladakh Apricot' label

Ladakh is the largest apricot producer in India, with a total production of 15,789 tons, accounting for nearly 62 percent of total production. The region produced approximately 1,999 tons of dried apricots, making it the country's largest producer of dried apricots.

In an effort to increase the export of agricultural and food products from Ladakh, the Ministry of Commerce and Industry, through its export promotion body APEDA, is working with Apricot value chain stakeholders to increase exports from Ladakh under the brand 'Ladakh Apricot.'

APEDA's initiatives to promote the export of apricots and other agri-products are expected to boost the region's overall development. APEDA's export promotion strategy focuses heavily on the canopy management of apricot orchards/trees in order to achieve a more uniform and high-quality apricot harvest.

According to the Ministry of Commerce and Industry, it would aid in the continued marketing, product development, research and development (R&D), traceability enhancement, and brand promotion of the apricot, which is one of Ladakh's most important fruit crops and is locally known as 'Chuli.'

Source: krishijagran.com


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