Cœur de Reine will be presented to consumers with two waves of TV and digital communication campaigns in October/November 2022 and January/February 2023, in partnership with French TV channel M6. Slogans such as “Noble land, powerful taste” will be used to convey the pride of its producers and the richness of its aromas, reminiscent of hazelnuts and almonds.
A mass communication which will go hand in hand with a growing popularity induced by a number of qualities. “Cœur de Reine can be consumed in many ways by anyone in search of taste and authenticity. With just the right balance between sugar and acidity, the variety is full of flavors, reminiscent of the Reine des reinettes, an apple with a lot of character. Highly versatile, it is pleasant to eat as a snack and also delicious when cooked since it does not oxidize and keeps all its aromas.
"The Cœur de Reine is straightforward and generous, the guarantee of a natural product with a great taste. It is grown by passionate producers who respect nature, and it comes from farms with labels such as High Environmental Value and Eco-responsible Orchards, awarded by the Quality Charter of French Apple Growers. This apple also meets the expectations of consumers in search of local products, since it is now produced in several regions including the Garonne Valley, Loire Valley and the Alps,” explains Christelle Bertin, marketing and communication manager at Blue Whale.
With very good sales in the stores, the brand that seeks to highlight the excellence of French products has already seduced twice as many stores this year as in 2020-2021. By doubling their investments, the Blue Whale producers strongly accelerate their ambitions for the Cœur de Reine, in order to support their clients in developing the offer on their shelves. The first apples of the 2022 harvest have just arrived in the stores and will be available until the month of April.
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