The new season of Australian chocolate oranges in 2022 has started. With its supply chain advantages in global boutique fruits, Fruitday has once again obtained exclusive distribution rights in mainland China.
Since the first mass production of Australian chocolate oranges in 2017, Fruitday has boldly won the exclusive first launch authorization in the Chinese market, taking the lead in introducing Australian chocolate oranges to China. In the past 6 years, the sales of Australian chocolate oranges have increased year by year, almost doubling every year, becoming a veritable "Future Star of Australian Oranges".
Currently, Australian chocolate oranges are on the shelves at Fruitday , and the best tasting season is only 6-8 weeks from August to September.
Unique color and sweetness, known as the future star of Australian Oranges
Chocolate oranges are mainly grown in the Leeton region of New South Wales, Australia, in the heart of the Murrumbij River irrigation basin, and it is a precious location for Australian agricultural products. In 2017, after the selection of Fruitday , a limited number of 2,000 chocolate oranges were released to the market. With its unique color and sweetness, it is known as the "Future Star of Australian Oranges".
6 years of continuous growth in China, only selected fruits are sold in China
In the six years since Fruitday introduced chocolate oranges to China, the export volume of Australian chocolate oranges to China has increased year by year. Only first-class products of moderate size and good quality can be sold to China. At present, 30% of Australian chocolate oranges are sold to China, and China has become the largest consumer market for its first-class fruit.
The excellent market performance is inseparable from the precise promotion of Fruitday in the Chinese market. As early as 2017, chocolate orange, as a niche boutique fruit, was only tasted by no more than 10,000 people around the world. Fruitday selects chocolate oranges with excellent specifications and good looks for Chinese consumers, custom-packs them, and sells them simultaneously in supermarkets in Shanghai and Sydney. In recent years, Fruit Day has targeted the Z-generation, business class and fashion group, and vigorously promoted Australian chocolate oranges.
Fruitday uses custom gold foil paper to put a golden coat on the chocolate oranges. The ingenuity of the packaging not only enhances the appearance, but also increases product recognition. In addition, Fruit Day has also attracted more consumers through social media such as WeChat, Weibo, and Xiaohongshu.
Huang Jing, Vice President of Fruitday, said: "The rapid growth in sales of Australian chocolate oranges in China is closely related to the growth of consumption power and the consumption trend of Chinese Generation Z. This chocolate orange is unique and outstanding, with a recognizable appearance. It has a high degree of sweetness and an excellent taste between sweet and sour. What is even rarer is that Australian suppliers attach great importance to quality. Over the years, according to our feedback on the retail side, a lot of effort has been put into improving the quality and taste. We are very pleased to see that chocolate oranges are well received in the Chinese market. We believe that with the multiple blessings of excellent varieties, careful cultivation, strict selection, and brand building, chocolate oranges will have great prospects in China and the world. "