The Agricultural Marketing Authority (AMA) will establish fresh produce markets for 35,000 village gardens to be established across the country and ensure production is market-led. Officially launching the Presidential Rural Horticulture Scheme in Njijika village, Matabeleland South, President Mnangagwa said the scheme was part of his government's efforts to improve rural economies and end poverty in the countryside.
The transformation of the rural economy speaks to President Mnangagwa's development agenda, which is leaving no one and no place behind. The scheme, which will now be referred to as the Presidential Rural Development Programme, will be spread across the country, targeting 35000 villages.
During the same event, AMA donated 10,000 fruit trees towards the Presidential Rural Horticulture Scheme aimed at mainstreaming rural farming communities into citrus value chains.