Terra Exports, a global fresh fruit company, is making an impact in the avocado sector by launching its own, in-house brand of avocados called Avolicious.
The private label launched one month ago and has been well received by customers. Avolicious is already being shipped globally--currently to Asia, Europe and the Middle East--and the majority across the U.S.
One aspect of the brand that customers have enjoyed most is its vibrant purple packaging—a non-traditional choice in the sector.
When asked how the brand was started, Terra Exports CEO, Nils Goldschmidt said the entire idea came out of a team meeting. Goldschmidt encouraged the team to be as creative as they wanted and come up with an idea for the company to bring to fruition. Terra Exports team came up with the brand name, vibrant colors for packaging and the overall design.
Avolicious is already being shipped globally--currently to Asia, Europe and the Middle East--and the majority across the U.S.
“This is a huge step for our entire team with many years in the making. I’m beyond proud of everyone at Terra Exports for this achievement,” said Goldschmidt. Customers in the fresh produce industry are looking for a quality product. Avolicious allows Terra Exports to go above and beyond meeting customer expectations by setting and maintaining high-quality standards and providing customers with the fresh produce they demand at a competitive price.
Kevin Thron, sourcing and procurement manager at Terra Exports, oversees the Avolicious label and growth strategy. “Customers have shared that it’s a fun and lively box that is easy to spot and easy to love—a high-quality product at a competitive price,” said Thron.
To learn more about Avolicious, email firstname.lastname@example.org.