As the New York Apple Association ramps up its retail and foodservice promotional plans for the fall harvest, it’s adding to its retail and foodservice team.
Corey Woodward joins the association as account manager. Woodward has served in several capacities while employed with C. H. Robinson in his 21-year career, ranging from sales to account management. Woodward earned a degree in Business in Marketing from Clarkson University, focusing on branding, consumer behavior, targeted marketing and brand equity.
"Corey has a strong background in sales, contract negotiations and working with retailers and the foodservice industry in developing vertical programs. The New York Apple Association has been working with retail and foodservice accounts in developing programs that bring awareness to consumers about New York apple varieties in addition to creating and implementing promotions that increase sales. Corey's track record speaks for itself. He appreciates the need to understand our clients' business so we can customize programs that do exactly that,” said Cynthia Haskins, president and CEO, NYAA.
"I am impressed with the work the NY Apple Team does and excited to be a part of it," said Woodward. "I feel my 21 years of experience in logistics and account management will be an asset to an already strong NYAA team.”
Commercials
NYAA will debut a new commercial and series of informational videos this fall that will air on traditional and social media platforms. NYAA will make those assets available to marketing partners.
NYAA's latest television commercial and videos earned bronze, silver and gold Telly awards over the last few years. The Telly Awards showcase the best work created within television and video for all screens. Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
NYAA's high-graphic tri-wall orchard bins, display merchandisers, totes, pouches and poly bags will continue to be available through NYS apple shippers.
The bees have started pollinating apple blossoms in New York state.
As spring progresses, NYAA staff and bees are gearing up for fall. “We anticipate a good crop year. This year's blossom timing began slowly, and we did have extended rain, but temperatures have warmed and the bees are now pollinating the many apple blossoms," said Haskins. Blossoms occur first in Hudson Valley and then up to the Western and Upper Central sections of New York State and throughout the Northeastern region.
For more information
Cynthia Haskins
New York Apple Association
Tel: +1 (585) 924-2171
cynthia@applesfromny.com
https://www.applesfromny.com/