In keeping with its 
evolution as award-winning food and crop protection company developing and commercializing transformative, innovative technologies to significantly reduce food waste via safe, all-natural methods, StixFresh USA, Inc., today announced its rebrand to Ryp Labs, Inc. Additionally, the company’s subsidiary, StixFresh BV, headquartered in Leuven, Belgium, is now Ryp Labs BV.
Reason behind the rebrand
The company’s scientific approach has been focused on extending the shelf life of fresh produce, using all-natural and safe methods. As the company has continued to expand on its capabilities, it sought a name that would more clearly reflect its unique scientific expertise in the food industry.
“We’re absolutely thrilled to unveil our new identity. Every day, our team works hard to help shape a safer, more sustainable food supply chain future. We believe our new brand will work just as hard for us,” said Ryp Labs, Inc. CEO Moody Soliman.
The new branding move comes at an exciting and opportune time for the company as it approaches the final stage of development and commercialization of its initial innovative food waste reduction technology: StixFresh, a unique sticker that can be easily applied to the surface of a target fruit to safely extend its shelf life by up to 14 days. The company is looking toward an early 2022 launch of its StixFresh product in the consumer market.
Soliman added that his company is already undergoing pilot studies with global retailers and distributors and have seen an impressive 15% - 30% reduction in losses on strawberries, blueberries, nectarines, and mandarins with its sachets and stickers
Sticking around and ripe for success
“Naturally, as we’ve continued to grow, so has our product development portfolio. Soon, we’ll also be offering coated sheets, sachets, and other formulation-carrier formats,” added Soliman.
Currently, Ryp Labs’ product line targets the fruits and vegetable segment. However, the company is on track to expand its waste reduction solutions throughout the food and agriculture industries, including meat, seafood, poultry, eggs, dairy, cut flowers, and plants.
Ryp Labs, Inc. has garnered a bevy of international industry recognitions including Best Sustainability Initiative and Best Packaging Technology at the World Food Innovation Awards. For more information, please visit the company’s website, www.ryplabs.com.
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For more information:
George Pappas
Conservaco/The Ignite Agency
Tel.: +1 562 857-5680
E-mail: george@conservaco.com
Web: ignitecfp.com