The Catalina brand has been appreciated by the market for many years, mainly due to the consistent quality of the fruit sold. Catalina Premium is an indicator of a good product; only high-quality bananas go in these boxes. Targban wants customers to consciously come back for a product that they know will not disappoint them. "Excellent logistics, detailed quality control and ripening carried out by the best specialists culminate in the highest level of trust in the Catalina brand." - said Rafal Bury, member of the Board of Directors at Targban.
Despite the uncertain future, caused by the global COVID-19 virus pandemic in 2020, the company decided to launch a new, even better category of bananas - Catalina Class Extra. The characteristic features of this product are larger fruit, as well as an almost perfectly clean skin, which is obtained through a process of special selection. "Brand recognition gives us the motivation to continuously develop our products and create new solutions for our customers", concluded Rafal.
The company is now checking how the market reacts to a new product - currently these are small volumes that are well perceived by the traditional market. “We will gradually increase the share of the Catalina CLASS EXTRA brand in our portfolio, although there will always be little of such goods. We want to make the best use of this niche.”, said Rafal. "If you know Catalina Premium bananas and are looking for a product of higher quality, Catalina CLASS EXTRA will be a great choice."
The beginning of 2021 looks promising, even though prices are around €2.00 lower than in the same period last year. There is a clear upward trend in sales and increased interest. While these changes are best visible in the traditional market, retailers are also increasing prices and the demand is larger for quality goods.
Targban’s offer also includes the well-known, existing range of Catalina Premium, BIO, Red and Baby bananas. The company offers a complete product and logistics service. Starting with “green” sales, through fruit ripening in modern ripening facilities located in central Poland and finishing with domestic as well as international distribution.
For more information:
Michał Pachecka
Targban Sp. z o.o.
Tel: +48 22 48 14 804
Mobile: +48 728 923 214
Email: m.pachecka@targban.com
www.targban.com