Envy™ apples were part of a unique apple experience throughout the Los Angeles area last month giving local retailers and shoppers an opportunity to show how much they care.
Together with radio personality Ellen K, host of the top-rated KOST 103.5 “The Ellen K Morning Show,” Envy™ partnered with Gelson’s Markets, Albertsons/Vons/Pavilions and Bristol Farms to raise money this holiday season for Children’s Hospital Los Angeles (CHLA).
The effort included customized in-store signage, social media, special Ellen K video endorsements and promotions which took place throughout November, leading up to Ellen K’s live annual broadcast on “Giving Tuesday” (December 1).
In conjunction with CHLA’s user-focused donation links and text messaging, Envy™ matched a portion of the retailers’ Envy™ sales during the promotional period and presented its combined contribution to CHLA on behalf of the participating retailers. Another Giving Tuesday sponsor, Blueair, matched Envy™’s donation, bringing the total to $20,000.
Support in a challenging year
“Our retail partners are best in class, not only for the products and service they deliver their customers, but for their charitable support, especially during an incredibly challenging year,” said Ambar Rodriguez, senior business development manager for Envy™ marketer Oppy. “Their willingness to partner with Envy™ to raise money for their community demonstrates the outstanding generosity of the companies and people within the produce industry, especially in SoCal. And we simply can’t say enough about Ellen K’s kindness and generosity to CHLA. Her broadcast on Giving Tuesday warmed hearts and gave hope to listeners across Los Angeles and the U.S.”
Ellen K’s KOST 103.5 Giving Tuesday/CHLA broadcast drew donations from corporate sponsors and individual donors alike, including donor celebrities such as Dolly Parton, Gwen Stefani, Michael Bublé and Melanie Griffith.
Ellen K, live from her Giving Tuesday broadcast, recalled how she first became connected with Ambar and Envy™ as she presented the donation on behalf of Envy™ and its retail partners. “It all started with your boyfriend hearing us talk about an apple (Envy™), and now we’re partners. This is amazing. Envy™ apples and Ambar, thank you so much. Bite and believe.”
The partner retailers and Envy™ (marketed by Oppy, CMI Orchards and Rainier Fruit Co. ) also will be featured throughout December on the “Ellen K Weekend Show;” Ellen K’s nationally syndicated program that broadcasts Saturday mornings from Los Angeles on KOST 103.5.
For more information,
Cecilia Flores Paez
Tel: +1 (310) 291-5583
Cecilia.FloresPaez@tandg.global