Harvest to Home is an interactive online dashboard that provides users with up-to-date retail information and consumer trend data on a range of vegetable commodities on a single platform.
All of the data is provided by Nielsen, which collates it through a home scan service, that surveys around 10,000 Australian households.
In the dashboard’s latest COVID-19 fresh produce update, analysing the four weeks leading up to 9 August 2020, total grocery sales saw an increase from July driven by the Victoria lockdown, and were 13.8 per cent higher than the same time year ago.
There was a change back to vegetables with longer storage life as the top ranking growth contributors.