“The open-field cherry season in Yantai is well underway. So far, the variety of Red Light has been severely affected by extreme weather, resulting in a drop of 80% in production. The quality is also unsatisfactory compared with last year. In addition, the price of this variety this season is also lower. In order not to affect our brand image, we have stopped shipping one week early,” said Mr. Lu Lin of Yantai Xitian Farm Co., Ltd.
Harvest
“Fortunately, the quality of Meizao, a later variety is very good. The orders we receive are mainly for this variety. Even customers who placed purchase orders for the Red Light variety in the early season have changed their orders to Meizao. Therefore, overall, our sales have not decreased."
Cherries
"Among the multitude of varieties, Meizao is the most popular with consumers. This is due to its large size, beautiful color, high sweetness, and thick skin which makes it easy to transport. Although there are small volumes of imported cherries on the market, they haven’t posed any threat to the sales of cherries from Yantai, thanks to their good taste brought by unique climate and geological conditions and great reputation in the market over the years.”
Cherries
"What really affects the product is deceitful traders using counterfeit and inferior products to pose as cherries from Yantai. Especially, many cherries from other origins are marketed as from Yantai on major e-commerce platforms, which don’t taste good but are marketed at low prices. These behaviors have a great impact on the brand of Yantai cherries."
Cherries
More Information:
Contact: Lu Lin
Company name: Yantai Xitian Farm Co., Ltd.
Tel.: +86 15266777866
Email: [email protected]
