According to the United States Department of Agriculture, Foreign Agricultural Service (USDA-FAS 2018), France is the leading import market for US grapefruit in Europe. In the world market, France ranked third, following Japan and Canada, in imports of US grapefruit, at about 17.8 million pounds of grapefruit in the 2017–18 season, with a market value of US$7.2 million.
Global consumption of and demand for grapefruit is fluctuating due to changing consumer preferences, prices, and food trends. In addition, some consumers have reduced or discontinued consuming grapefruit due to its interaction with certain medications, such as statin drugs, psychiatric drugs, and calcium channel blockers (Heng et al. 2017).
The US grapefruit industry has historically relied on fresh fruit consumption and the export market. Fresh grapefruit exports account for an average one-third of the total US fresh grapefruit utilization from 2011 to 2018 (USDA-NASS 2018). Domestic grapefruit sales in the United States totaled about $221 million during 2017–18, of which California accounted for 36%, following by Florida at 34%, and Texas at 30% (USDA-NASS 2018).
The top importers of US citrus include Japan, Canada, South Korea, and the European Union (EU). Among the EU countries, France is the leading importer of US grapefruit (USDA-ERS 2018). The purpose of this report is to provide an overview of the grapefruit market in France and summarize the results of a consumer survey about grapefruit in France.
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