Western Australian squash grower launches consumer marketing campaign

DiMuto, a tech-based trade solutions platform that provides end-to-end supply chain visibility for global businesses, has secured a deal with Western Australia produce grower Morning Glory Farms. DiMuto will be digitalizing Morning Glory Farms’ spaghetti squash to track and trace them throughout the supply chain, as well as conduct consumer marketing campaigns. The partnership signals the company’s expansion into the Australian market and the strengthening of its trade network. 

Morning Glory Farms owner Bevan (Left) and son Ewan Eatts, with DiMuto Founder and Chairman Gary Loh (Right) at the Morning Glory Farms in Western Australia.

Located in the Southern Forests region in Western Australia, Morning Glory Farms is a third and fourth generation farm growing a diverse range of crops such as stone fruit, sweet corn and spaghetti squash, as well as cattle and sheep. Morning Glory Farms is also associated with Southern Forest Food Council, a government-backed association representing over 100 producers and growers in the Southern Forests and Valleys region. Morning Glory Farms supplies spaghetti squash to leading supermarket retailers like Coles and IGA in Western Australia.

Bevan Eatts, owner of Morning Glory Farms, commented, “As a grower, it is difficult to reach out to consumers directly and tell our story. With DiMuto’s marketing solution, we are now able to let people know where and how their squash is grown, as well as getting feedback from them – a platform that truly closes the loop from farm to fork.”

Morning Glory Farms Spaghetti Squash Arriving in Singapore.

As part of DiMuto’s trade solutions platform, the Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution allows small and medium produce growers and suppliers to conduct cost effective marketing campaigns to engage consumers. When consumers scan the DiMuto QR codes tagged to individual food products, they are able to see the origin of their product, obtain information about the farm and growing practices, as well as learn new recipes and participate in exciting lucky draws. Consumers are also encouraged to leave feedback on their produce, giving brand owners important information about the quality of the product and the consumer experience.

Under this partnership, DiMuto will also be helping Morning Glory Farms to grow their international presence in the Southeast Asia region, and target Singapore, Indonesia and Thailand as key export markets for Morning Glory Farms produce.

Morning Glory Farms being retailed in Singapore.

This deal is part of the company’s plan to expand their trade network of suppliers and buyers in more international markets. DiMuto most recently received funding from SGInnovate, a Singapore Government-owned venture firm. The funding and strategic support from SGInnovate will help the company further capitalize on its global growth momentum over the next few months.

For more information: 
HuiMin Lee
Tel: +65 6275 1611
Email: contact_us@dimuto.io  

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