The sale of Sweet Sensation pears started at The Greenery in week 44. Almost half of the volume available in the Netherlands has now been sold. Expectations are also positive for the second half of the season.
Due to the warm summer months, this year's pears have a sweet taste. This good taste has been confirmed in a taste survey in which the Sweet Sensation scored an 8.2. The quality is well monitored during the season so that consumers can always rely on good taste and quality. If the pear does not meet the high quality requirements, they are mainly sold as Sweet Dored.
More customers in more countries
Most Sweet Sensation and Sweet Dored pears are sold in Germany. We also see that both the Sweet Sensation and the Sweet Dored are gaining ground in the Netherlands and other European countries. In the far overseas there is a lot of interest in the Sweet Sensation. The first containers have now arrived in Dubai.
Ton van Wiggen (Sweet Sensation sales manager): “We are happy that this season, we are able to broaden our customer base for both Sweet Sensation and Sweet Dored. With this we also lay a good foundation in the market for the preparation of the coming season. That is not only a good message for growers who are now growing the variety, but also for growers who are considering planting Sweet Sensation. "
Trees available
Because the demand for Sweet Sensation is growing, The Greenery is looking for growers who want to plant the variety. We already know that a number of growers who are already growing the variety have plans for expansion, but there is certainly room for new growers.
On 8 January 2020, The Greenery will have a cultivation information evening on Sweet Sensation together with Dutch license holder New Sensations BV. Interested growers are welcome and can register with Marc Schoenmakers of New Sensations BV. Growers who are interested in trees can also join.
Register with Marc via newsensations@thegreenery.com
Your Best Fruit Friend campaign
The promotion campaign for Sweet Sensation brings the pears to the attention of consumers in the most important markets. The campaign focuses on increasing the brand awareness of Sweet Sensation via social media such as Facebook and Instagram and via so-called TV bill-boarding (this program was brought to you by...) via RTL. In addition, we aim to seduce the consumer to actually buy the pear. We do this with tastings on the shop floor that generate many positive reactions. "
"With the 'Your Best Fruit Friend' campaign we convey that Sweet Sensation pears are edible immediately after purchase. With various expressions we show that the pear is ideal to take to school, work, exercise or on the road."
For more information, go to: www.bestfruitfriend.nl