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New jumbo raspberry variety launched

Naturipe is proud to introduce its latest proprietary berry – the Pacific CentennialTM raspberry – expertly crafted to appeal to berry lovers’ palettes, adapt to growers’ environments, and provide enhanced shelf stability to meet grocers’ needs.

The Pacific Centennial is a jumbo raspberry that balances its juicy sweet flavor with a firmness that enhances shelf stability. It is often described as having a "classic" red raspberry flavor with a hint of pomegranate undertones.

“At Naturipe, we’re about doing more than just providing flavorful, fresh berries. Certainly, that’s a big part of what we do, but we’re also dedicated to growing better. That means working with our grower families to find varieties that are capable of handling our wonderful, unpredictable Mother Nature,” said CarrieAnn Arias, Vice President of Marketing at Naturipe. “We hope that our berries are a little bundle of sweetness that create real connections between consumers, our growers, and the wonderful environment that makes it all possible.”

This variety was crafted by Pacific Berry Breeding, a program established by Naturipe Berry Growers in 2003 to offer consumers the best-tasting berries possible. Now owned by Hortifrut, another grower/owner of Naturipe Farms, Pacific Berry Breeding is one of the most highly specialized berry breeding programs in the world, dedicated to finding new varieties of berries that offer high yield and exceptional taste.

Naturipe is putting a spotlight on their new raspberries during the Produce Marketing Association Fresh Summit Conference & Expo October 17-19 in Anaheim, Calif. Stop by the Naturipe booth #4173 for a sample to enjoy recipes that incorporate the new variety and Naturipe’s other tasty berries including, Berry Bacon Salsa with Avocados, Blackberry Bourbon Manhattans and much more.

The Pacific Centennial raspberries are now available at grocery locations that sell Naturipe berries nationwide.

For more information:
Hayley Advokat
Tel: +1 202.579.1062 

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