The campaign launching Cosmic Crisp®, the new branded apple from Washington State, has announced partnerships with six influencers: Leroy Chiao, Ph.D. (Astronaut and International Space Station Commander (Ret.)), Lauren Ko (pie artist), Dan Koommoo (farm-to-table chef), Nicole Marte (middle school science teacher), Chantea McIntyre (lifestyle blogger), and Lori Taylor (fresh produce advocate and influencer).
Those behind the campaign said they want to make this an inspired consumer launch of the proprietary apple, and have therefore chosen each ambassador with backgrounds that they say align with the "core pillars" the Cosmic Crisp® apple embodies - "Eat, Play, Cook, and Inspire". The ambassadors are connecting consumers to Cosmic Crisp® through their social media platforms to build brand awareness and engagement.
Clockwise from top left: Lauren Ko, Dan and Mollie Koommoo, Nicole Marte, Lori Taylor, Chantea McIntyre, and Leroy Chiao.
The Cosmic Crisp® ambassador campaign officially kicks off with a tour and private events in late September, 2019. Kathryn Grandy, Director of Marketing for Proprietary Variety Management and manager of the consumer launch, explains, “The goal is to offer our ambassadors an authentic harvest experience and immersive education about this truly groundbreaking apple. We are laying the groundwork for them to each tell the Cosmic Crisp® story in a way that is meaningful to their audience and reinforces our differentiated brand.”
For more information:
Kathryn Grandy
Proprietary Variety Management
Ph: +1 (509) 248-4352
[email protected]
www.provarmanagement.com
