Wonderful Halos was recently named the most-loved healthy snack brand among both parents and kids, according to a 2019 Brand Love™ study released by youth and family market research consultancy Smarty Pants. This marks the second year in a row that Halos has led the category, with 69 percent stating they consume Halos at least once per week when in season (November to May).
New to the list this year is Wonderful Pistachios, which the company says was also a favorite among parents and kids with 73 percent of parents saying they “love” or “like” the brand, and 55 percent of parents stating they believe Wonderful Pistachios are “healthy and good for kids.”
“The Pure Goodness of Halos’ sweet, seedless and easy-to-peel mandarins continues to win over the hearts and minds of parents and kids year-over-year, as America’s most-loved healthy snack brand,” said Adam Cooper, senior vice president of marketing at The Wonderful Company. “We are thrilled that parents and kids also recognize and adore Wonderful Pistachios as a healthy snack that’s gaining popularity on their grocery lists. As today’s consumers seek healthier snack options, it’s fantastic that Wonderful Halos and Wonderful Pistachios have become parents and kids ‘go-to’ as the fun-to-eat, healthy food brands they love most.”
Halos also launched a campaign with 7 year old YouTube video creator Ryan of Ryan ToysReview, who has 21 million subscribers. Halos was the first produce brand to partner with Ryan, whose YouTube videos from the past two seasons that spotlight Wonderful Halos have garnered over 14 million combined views to date.
This year's Brand Love study assessed 350 brands across 19 consumer categories, including favorite foods, beloved characters, and technology. More than 16,000 parents and children ages 6–12 across the country were surveyed.
For more information:
Erin Shiba
The Wonderful Company
Ph: +1 (310) 966-8644
erin.shiba@wonderful.com
www.wonderful.com