JAZZ™, the tangy-sweet premium apple fueling active lifestyles across the globe, is building excitement and demand through a loaded schedule of consumer and retail marketing initiatives. The JAZZ'd Up Jeep Sweepstakes is just one way that JAZZ™ is delivering turn-key promotional opportunities that will drive traffic to retail stores, inspire sales and repeat purchases, and keep JAZZ™ apples top-of-mind year-round.
The sweepstakes, which will wrap on April 30, 2019, has already received almost 300,000 entries and 7,000 valid receipts proving purchase via mail and the online form at www.jazzdupjeep.com. JAZZ™ is supporting the sweepstakes with email marketing, consumer advertising and PR, and a content campaign featuring brand ambassador, Chef Adam Glick, and the coveted grand prize – a 2019 Jeep Wrangler Rubicon. The Jeep, plus a wide array of additional outdoor-themed secondary prizes will be awarded to the lucky winners in May.
“This sweepstakes and its associated elements, including a nationwide Ibotta rebate offer, highlight our commitment to fully integrated consumer and trade marketing initiatives that will grow brand awareness, add value to our retail offerings, and increase demand for JAZZ™ apples long after the activities conclude,” said Brock Nemecek, regional marketing manager for T&G Global.
Aligning with JAZZ’d Up Jeep, JAZZ™ also launched a new Impulse Buy Bin Program in February. The eye-catching and engaging custom displays, which are still available, enable retailers to create healthy snacking centers that showcase JAZZ™ apples beyond the fresh produce department.
“With an innovative secondary display, our customers can drive incremental sales by elevating bagged and bulk JAZZ™ apples as ideal grab-and-go, fresh snacks,” said Roger Aguirre, apple category director at Oppy. “The display, which looks like an actual Jeep, promotes JAZZ’s position as the go-to apple for outdoor enthusiasts and encourages shoppers to get outside as spring and summer approach.”
For more information:
Brock Nemecek
T&G Global
Tel : +1 (214) 980-3955 (cell)
[email protected]
www.jazzapple.com
https://jazzapple.com/us/retail-promotions/
www.tandg.global
