Fabio Zanesco, VI.P sales director: "The data relating to the harvesting of Pinova apples are in line with the expectations we had set, based on the areas used for this variety: the harvest is usually around 10 thousand tons".
"The marketing of our typical variety began in the beginning of March and we found a good interest in the product. The main channels in these first steps are the large Italian distribution and, secondly, also foreign customers, including mainly Germany, Scandinavia and Spain.
"The quality in stock is good, although we will also have some second-class products damaged by rust. The sizes are medium-large, and we are happy about this because it meets the taste preferences of the Italian consumer.
Zanesco concludes: "According to our calendar, we will have Pinova until July, for a campaign that will include promotional and tasting activities to support the different channels and markets".
Benjamin Laimer, Marketing Contact VI.P: "In addition to the in-store activities, the Pinova apple is also suitable to be promoted on social media. Thanks to the contribution of several influencers and food bloggers, captivating and emotional shots will be posted to entice consumers not only to a raw use of the apple, but also to cook it!"