Concord Foods, a provider of produce companion products, has announced its new chocolate dip snack pack under the Simply Concord brand. According to the company, this new offering was created in response to a significant increase in shopper demand for clean label and on-the-go snack products, as well as a way for the produce department to capitalize on that heightened interest.
“We are constantly looking to be on the leading edge of innovation,” said Samantha McCaul, Marketing Manager at Concord Foods. “Shopper interest in healthier snack options continues to grow and we’re thrilled to introduce this new chocolate dip snack pack as an ideal companion to fruit for school, work, and convenient snacking.”
Concord said it has experienced exponential growth of its dipping chocolate, with 400 percent sales increase since last year. It added that demand continues to be driven for this product as it is popular year-round and an important part of bolstering produce department purchases, especially for berries. The new snack packs is intended to further drive companion sales by tapping into the interest for portable snacking options.
“Retailers have found our dipping chocolate to be a complimentary part of displays during strawberry season, and we have plans for increased cross promotion during spring events such as Easter and Mother’s Day,” added Samantha.
Furthermore, as a large producer of caramel in the U.S., Concord reported that demand for its other fruit dips is also increasing with a 200 percent increase in sales growth for its Simply Concord Caramel dip and 615 percent increase in its Organic Caramel within the last year.
Concord will be at SEPC at booth #810 on March 9th, 2019, where they will welcome Jennifer Seeley as the new VP of Sales and Marketing for the Concord Retail Division, and have a first look at the new chocolate snack pack. Attendees will also be able to see the brand’s other latest products including its freeze dried veggie snacks and updated lemon and lime juice packaging.
The chocolate dip snack packs come in packs of six (12 units in a case).
For more information:
Jessica Schneider
Ph: +1 (214) 206-3047
[email protected]
www.concordfoods.com
