Sunions, the tearless sweet onion, returns this fall for another season.
The product was developed after three decades of research, development and hybridization by Nunhems Vegetable Seeds. Sunions are a long-day sweet onion variety grown domestically in Washington and Nevada. But unlike other long-day onions, Sunions actually become sweeter and tearless in storage, according to marketers. Most other sweet onions available during the same window of availability – typically November to April – are currently imported from South America.
Using a certification unique to the onion category, a sensory panel with full authority and power to determine Sunions ship dates follows a tightly-controlled protocol including three separate tests for both flavor and tearlessness before releasing Sunions for shipping.
In its inaugural season of availability, Sunions racked up more than 1.2 billion consumer media impressions in print, radio, web and television media.
Sunions are backed by a marketing plan including point-of-sale materials, produce manager education, social media content and a consumer advertising and public relations campaign.
Learn more about this season’s marketing program at PMA’s Fresh Summit in Orlando, FL October 18-21 from Generation Farms at Booth #1421 and Onions 52 at Booth #4181.
For more information:
Adam Brady
Tel: +1 (912) 541-7726
adam@goldensunmarketing.com
www.iheartsunions.com