Zespri Kiwifruits, together with TSLA (The Secret Little Agency), recently created the world’s largest human pinball game held in Singapore, as a part of an experiential effort. The game saw around 600 players and spectators participating.
It was also powered by groups of 10 people at a time who were working giant levers, buttons and pumps to keep the balls in play, measuring some 16 x 7.5 meters with pinballs 1.5 meters in diameter. It also saw 2,100 yellow and green Kiwifruits being consumed, and also five hours of gameplay before there was a champion of the game.
The event also saw the involvement of WeBarre and Boom Singapore in the form of fitness classes. Meanwhile, beauty brand Urban Decay also got on board by providing spray-on hair colour and body stickers at the event’s dress up booth.
To allow participants to experience its products, Zespri Kiwifruit was also prepared by Popaganda, Preparazzi, and Project Acai, reported marketing-interactive.com.
