Fruttella for Food Industries achieved a 40% increase in its sales value this year by expanding in export-oriented agricultural products. Ahmed Sarhan, managing director, said that his company achieved sales of EGP 140 mln this season, after the end of exporting season except pomegranate, compared to EGP 100 mln (€4.81 mln) last season.
Fruttella exports all citrus products as well as pomegranate, grapes and mango. Most of the company’s products are export-oriented, especially, orange, in which the company devotes high quality oranges of grade 1 and 2 for exportation, while the products of grade 3 are sold locally.
In the last season, Fruttella entered the Canadian and Australian markets for the first time, benefiting from the United States’ loss of more than 50% of its citrus crop following the hurricane that hit the country several months ago, according to Sarhan.
According to dailynewsegypt.com, the company aims to double its exports of pomegranate to reach 1,400 tonnes compared to 700 tonnes last season.
Fruttella exports its products to many European countries, Malaysia, Vietnam, China, Kenya, Nigeria, and the Gulf countries, but the Netherlands and China account for 60% of total exports, while Africa has only 4%.
