Don Limón visited China at start of South African citrus season

Don Limón concluded a valuable and successful trip to China at the same time of the first arrival of South African citrus in the market. They were amazed by the incredible market and its opportunities. There is so much they can learn from the Chinese and their culture that they are willing to take a deeper look at their market and processes.

Don Limón experienced similarities in the way of fruit marketing and distribution in this country compared to other countries, but there is also a younger generation slowly but surely coming to the table which derives from the traditional way of selling fresh produce into a more expanded and different way of which the fruit gets distributed and consumed. As a fruit company, which operates worldwide, they see huge potential in the Chinese market, especially when it comes to citrus varieties.

With a total population of almost 1.4 billion people in China, Don Limón sees evolving opportunities for their fruit and branding in this market. China, with its consumption power, plays a significant and vital role in the global fruit market. The year 2018 marks the beginning of a fruit industry upgrade in China. In the evolution of smart retail, unattended vending industries and online platforms, the fruit industry shall stay current with times and grasp the opportunity to develop. Apart from this, the biggest box to tick is to serve the public with good appearance and tasty fruit.

 

For more information;