Savor Fresh Farms announces the addition of two product line extensions to their Kiss Melon program. Starting mid-June, Savor Fresh will offer both cold-pressed juice as well as fresh-cut melons.
Over the past several years, Savor Fresh Farms endeavored to broaden their Kiss Melon program. “We want to reach beyond the whole-melon category” says Milas Russell III, President of Savor Fresh Farms. The desire to expand led Savor Fresh to pursue a strategic mission to differentiate. After speaking with consumers, Savor Fresh landed on cold-pressed juice and fresh-cut fruit.
“Although the juice and fresh-cut categories are well supplied, our research suggests there is opportunity with Kiss Melons to create a niche,” says Mr. Russell “Consumers consistently demand great flavor and we are able to leverage our already recognized brand.”
The cold-pressed juice debuts with four main flavors, all created to highlight each Kiss melon variety. “Our goal is to create flavors that complement our melons,” states Patrinka Crammond, Retail Program Director at Savor Fresh. Each flavor has been carefully crafted so that consumers have a multi-level tasting experience.”
Each juice is offered in a 12-ounce bottle that undergoes high pressure processing, or HPP. The shelf life for the cold-pressed juice is 28 days.
In fresh-cut, Savor Fresh will focus on a melon trio of Sugar Kiss, Summer Kiss and Snow Kiss that highlights the color variation of the different melons. The presentation will be melon balls rather than chunked melons in order to differentiate the varieties and give a higher-end look.
Savor Fresh will launch their Kiss Melon cold-pressed juice throughout the USA, while the fresh-cut Kiss Melons will start with west coast distribution.
For more information:
Patrinka Crammond
Savor Fresh Farms
Tel: +1 (928) 515-3131