It happens thanks to Oranfrizer's combination of quality and quantity of the varietal innovations planted in Sicily, on the slopes of the Etna volcano.
"In England - explains the CEO Nello Alba (on the right) - we will export Tarocco red oranges also in June. We have organized harvesting according to proper crops in order to have a wide availability of fruits, that can reach and maintain the high level of standards required. From the beginning to the end of the season, now, we can sell in Italy and also export fruit with a great appeal for consumers".
The production chose the red oranges of Sicily as the core business and is progressively specializing in dealing with and satisfying the most rigid and exigent foreign markets.
Thanks to this growth path, the Sicilian citrus fruits exported from the heart of the Mediterranean increase. In England during the season 2017/18 the sales volume increased by 55%. The favorable climate and the high quality of the Tarocco red oranges have allowed the company to have higher volumes of citrus with excellent flavor and color - top quality both from an organoleptic point of view and from an aesthetic point of view.
The trend of purchases by British consumers in 2018 has been constant. The results tell us that they like and prefer the made in Italy products, these ones stand out from the others on the shelf.
During the Spring, red oranges are requested by the UK and Italy, where they are becoming a more present fruit at the table. Their nutritional value and their special origin are easily recognized.
Oranfrizer has achieved a result throughout its chain. It starts from the field with investments in the cultivation and continues with the fruits that are harvested in 6 months from now. The work is monitored with a continuous control of the ripening of the fruit on the trees useful to program the crops of each citrus grove. The citrus fruits are picked and then selected only by hand, and it is a careful choice that completes the supply and guarantees the export of fresh oranges always fresh and in accordance with the high required standards.
"In England, we recorded a 55% increase in sales - says the export manager of Oranfrizer Sara Grasso - this growth joins the merit of the award given this year by Mark & Spencer to Oranfrizer as innovative supplier of the year, they have rewarded us for having proposed on the market various and new types of unique and special citrus fruit from Sicily and in particular the Tarocco; the British consumers this year will be able to buy the Tarocco red orange even in June at some UK distribution chains. Now we are leaving for the London Produce Show, both our NFC juices but also with our fresh pigmented citrus fruit to to make them taste to the sector operators interested in including them in their offer".
Oranfrizer at the London Produce Show from June 6th to 8th will intrigue and stimulate new buyers' interest with fresh and squeezed red oranges. From the Piana di Catania to the center of London, at the Grosvenor Hotel in Park Lane, Oranfrizer Juice will present new juices in single-serving format, only pure fruit simply squeezed and packed in easy 200ml bottles. The ONTHEGO line will propose to markets and consumers as a daily welfare reserve ready to drink 365 days a year, is already sold in Italy and can be included in new markets and foreign distribution channels.
Contatti:
Oranfrizer
C.da Gagliola S.P. 28/I Km. 1,300
95048 Scordia (CT) - Italy
Tel.: +39 095 7937111
Fax: +39 095 7937192
Email: oranfrizer@oranfrizer.it
Web: www.oranfrizer.it
Oranfrizer
C.da Gagliola S.P. 28/I Km. 1,300
95048 Scordia (CT) - Italy
Tel.: +39 095 7937111
Fax: +39 095 7937192
Email: oranfrizer@oranfrizer.it
Web: www.oranfrizer.it