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Zhu Qidong of Pagoda
Pagoda sets out development strategy in new retail environment
Pagoda opened up China in 2002 with a chain of specialized fruit stores but they've come a long way since then. There are more than 3,000 Pagoda stores throughout the country. Pagoda is no longer a traditional fruit store. It has become their goal to achieve a combination of online and offline retail with a "five year plan" between 2016 and 2020.
If you would like to read the full article, please click here (Chinese)
Zhu Qidong, vice-president of Pagoda Group/general manager of Pagoda Group Commodity Center/general manager of International Purchases
Pagoda concentrated on offline retail until 2016. Their online market share was virtually non-existent. Their online retail market share increased by 12%-15% in 2017. For Pagoda, the only way to bring the industry into the age of the internet and innovative retail experiences is to combine online and offline retail into one integrated system.
Mr. Zhu Qidong, the vice-president of Pagoda Group will host the 2018 Asian Summit Meeting for Superior Fruit Industry in the Intercontinental Hotel in Kunming, Yunnan, on June 6th, 2018. The theme of his speech will be "Pagoda sets out a development strategy for the new retail environment". In this speech he will elaborate on the newest development strategy of Pagoda in a new retail environment.
If you would like to read the full article, please click here (Chinese)