Naturipe Farms celebrates National Strawberry Month with strawberries in peak supply from California, now through summer and into fall, offering promotion opportunities at retail for the upcoming holidays.
“We are excited to be celebrating National Strawberry Month with record production for the month of May,” says Vinnie Lopes, Vice President of Sales – West Coast. “Santa Maria is looking strong and Watsonville is here with a bountiful supply available now and expected to thrive through mid-fall.”
“Naturipe is offering tools for retailers to promote the various peaks of seasons for strawberries,” says CarrieAnn Arias, Vice President of Marketing. “This is a great time to offer samples, build displays and promote larger pack sizes, as consumers ramp up their summer activities!”
According to Naturipe Farms, organic demand and purchasing is on the rise, and the company said production has significantly increased over prior years as a result. “Supplies are plentiful for both organic and conventional strawberries, with weekly promotable volumes available now,” says Lopes.
With this increase of promotable supply, Naturipe recommends that retailers upsize customer purchases by offering 2lb strawberry clamshells for Memorial Day, graduation parties and upcoming summer events.
For more information:
Jaqueline Padilla
Naturipe Farms
Tel: +1 (831) 443-2354