Beets have made the transition from a tough root vegetable into the convenience category, ready-to-eat on their own or added to other dishes, even as a powder for smoothies, and now they’ve branched out into the popular dip category as a salsa.
During last year’s CPMA in Toronto, Love Beets launched their beet powder and other items, but this year their biggest ‘un-beet-able’ innovation is with their new Beet Salsa and diced Honey & Vinegar Golden Beets. The salsa is a combination of their marinated Sweet Chili baby beets with green pepper, onion, jalapeno, cilantro, spices and what George Shropshire, General Manager of Love Beets, says is a first in its category. “Beet Salsa has been on our radar for some time now. We are delighted that it has finally launched with the recipe, packaging, and overall implementation achieved,” he said.
Customers have long been asking when a golden beetroot product would be released and Love Beets has finally delivered on the long-awaited request. “There has been a high demand for a golden beet offering since the beginning of Love Beets, and we are excited to offer a colorful addition to our all natural, ready-to-eat beet products,” said Shropshire. In keeping with the company’s ‘no mess, no fuss’ tagline, the golden beets are a little more clothing-friendly since they don’t stain. Since they’re cooked, diced and ready to eat, they’re ideal for toppers on salads or other meals. “All steps are being taken to make it really convenient for the consumer.”
Added shelf-life
New packaging was also launched this year, as well as an increase in the shelf life of their fresh packs from 18 to 36 days. The salsa is the only item that will remain at 18 days because of the other fresh ingredients. The shelf-life increase was achieved by using new equipment technology and without adding any preservatives. This key development allows for national distribution on these lines without jeopardizing the quality or integrity of their beets. Another positive change was to create resealable packaging. Prior to adding the peel and reseal function, the consumer would have to pack any uneaten product into a different container.
Both the red and golden beets are sourced from growers in several states within the U.S. including, but not limited to, upstate New York, Texas, and the Carolinas. Some of Love Beets’ existing partners were able to grow golden beets but more growers had to be added to accommodate for volume. Love Beets will showcase the new products at CPMA in Vancouver, booth #317.
For more information:
Abbie Phillips
Love Beets
Tel: (+1) 856-457-8712