You are receiving this pop-up because this is the first time you are visiting our site. If you keep getting this message, please enable cookies in your browser.
You are using software which is blocking our advertisements (adblocker).
As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site. Thanks!
You are receiving this pop-up because this is the first time you are visiting our site. If you keep getting this message, please enable cookies in your browser.
China: Choice Fruit Alliance - symposium on branding and marketing
Mr. Bian Qinggang, board chair of Choice Fruit Alliance, hosted the Choice Fruit Alliance symposium on branding and marketing in the Tianbo Fruit Industry Conference Centre in Shijiazhuang, Hebei, on April 13th, 2018. The invited guests included Liu Xun, office head in the Hebei Forestry Department; Zhao Shaobo, vice-office head; Guo Qiang, vice-office head in the Hebei Import and Export Office for Quality Supervision, Inspection, and Quarantine; Guo Yusen, president of the fresh pear branch of the China Import Export Inspection and Quarantine Association; Ren Guoqiang, board chair of Hebei Jinzhou Great Wall Fruit; and Li Wenhong, president of Botou Yafeng. All are important representatives of Choice Fruit Alliance member companies.
Participants in the Choice Fruit Alliance symposium
Mr. Bian Qinggang, board chair of Choice Fruit Alliance, hosting the symposium
President Wu Yaqiong introduced the development and achievements of Choice Fruit Alliance, as well as prospects regarding branding and marketing. There was also a summary of the US fresh pear export conditions in 2017-2018, as well as a discussion of the problems that Choice Fruit Alliance member companies encountered in their operations. Furthermore, there was a thorough discussion of Choice Fruit Alliance product standards, packaging, and marketing.
Participants in vigorous discussion
Office head Liu Xun and vice-office head Guo Qiang each confirmed and praised the achievements of Choice Fruit Alliance in management and in leading the industry. They also provided suggestions and guidance for future development, and expressed hope that Choice Fruit Alliance will be able to increase the income of farmers, encourage technological innovation, establish well-known, high-quality, international brands, and create a positive environment for agricultural products from Hebei Province. Vice-office head Zhao Shaobo introduced the development conditions of Hebei fresh pears. Businesses are driven by technology and need to increase market drive. Zhao pointed out that businesses must develop clear market goals, increase product quality, and lower the cost of operations and management with a determined development strategy.
Participants in vigorous discussion
The atmosphere at this symposium was exceptionally dynamic. Participants spoke freely about problems in the industry, development models, and achieved significant results.
Wu Yaqiong - President
Hebei Choice Fruit Alliance Business Management Co., Ltd.