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China: Choice Fruit Alliance - symposium on branding and marketing


Participants in the Choice Fruit Alliance symposium


Mr. Bian Qinggang, board chair of Choice Fruit Alliance, hosting the symposium

President Wu Yaqiong introduced the development and achievements of Choice Fruit Alliance, as well as prospects regarding branding and marketing. There was also a summary of the US fresh pear export conditions in 2017-2018, as well as a discussion of the problems that Choice Fruit Alliance member companies encountered in their operations. Furthermore, there was a thorough discussion of Choice Fruit Alliance product standards, packaging, and marketing.


Participants in vigorous discussion

Office head Liu Xun and vice-office head Guo Qiang each confirmed and praised the achievements of Choice Fruit Alliance in management and in leading the industry. They also provided suggestions and guidance for future development, and expressed hope that Choice Fruit Alliance will be able to increase the income of farmers, encourage technological innovation, establish well-known, high-quality, international brands, and create a positive environment for agricultural products from Hebei Province. Vice-office head Zhao Shaobo introduced the development conditions of Hebei fresh pears. Businesses are driven by technology and need to increase market drive. Zhao pointed out that businesses must develop clear market goals, increase product quality, and lower the cost of operations and management with a determined development strategy.


Participants in vigorous discussion

The atmosphere at this symposium was exceptionally dynamic. Participants spoke freely about problems in the industry, development models, and achieved significant results.

Wu Yaqiong - President
Hebei Choice Fruit Alliance Business Management Co., Ltd.
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