New Zealand apple exporter introduces Croptracker Software pilot

Croptracker, Inc. is excited to announce the inaugural New Zealand pilot launch of their award-winning crop management and record-keeping software for Mr. Apple, New Zealand’s largest fully-integrated grower, packer, and marketer of apples.

Mr. Apple operates more than 1000 hectares of orchards and exports more than 4 million cartons of apples every year. The company prides itself on their apples being safe, pure, and 100%, traceable back to source and holds food safety and traceability certifications from some of the most demanding programs in the world.

“Mr. Apple’s commitment to its products and employees coincides well with the Croptracker platform, which since 2006 has provided customers with advanced solutions to drive an increase in food safety and traceability while decreasing overall operational costs,” says Matt Deir, founder and CEO of Croptracker, Inc

“Here at Mr Apple’s Rangihau orchard we are excited to be involved in the pilot trial of Croptracker’s suite of tools,” says orchard manager Grant Stevenson. “Early indications are very positive, my staff love it and the Croptracker team have been great to deal with. We are looking forward to exploring the full potential of their harvest management, payroll and logistics applications in what could be a game-changer in how we do business.”

For more information:
Rachael Shawn
Croptracker, Inc.
Email: rachael@croptracker.com
Website: www.croptracker.com