You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

App icon
FreshPublishers
Open in the app
OPEN
Bridgewater, New Jersey

U.S.: Whole Foods Market store features in-store mushroom farm

A new Whole Foods Market store in Bridgewater, New Jersey, is growing oyster mushrooms in a small display farm right in the produce section. The farm will grow about 120 pounds of mushrooms each week.

The system is operated by Smallhold, a Brooklyn-based indoor farm that distributes its technology to restaurants. Whole Foods is the company's first retail partner.

The oyster mushrooms are started at nearby farms and are moved to the lighted store display in the final stages of growth. Shoppers can then choose between yellow, blue and pink oyster mushrooms, harvested on the spot.

Fooddive.com reports how this unique installation is both educational and practical and also reflects Whole Foods' position as a mission-driven company trying to set standards of excellence for food retailers. 

The project embraces three of the company's six core values: selling the highest quality natural and organic foods, satisfying and delighting customers, and caring about the community and environment.

While the new Whole Foods outlet in Bridgewater recently opened, it's anyone's guess whether future in-store mini farms will be featured in Whole Foods.
Publication date:

Related Articles → See More