Succesful OPMA and Fruits From Chile

This winter, the Ontario Produce Marketing Association (OPMA) collaborated with one of its industry members, Fruits from Chile, to develop a series of innovative marketing programs promoting seasonal Chilean blueberries, stone fruit and grapes to consumers.

The OPMA’s successful Produce Made Simple consumer program was the catalyst for the initiative, with over 250,000 monthly impressions across its social media platforms. Some of the highlights from the OPMA and Fruits from Chile collaboration included: TV promotion, cooking show live through facebook and youtube, popilar bloggers and online promotion via Produce Made Simple’s channels.

Eastern Canada Merchandiser for the Chilean Fresh Fruit Association, Susanne Bertolas, commented, “The Produce Made Simple marketing tool allowed us to reach consumers at fraction of the cost compared to other marketing programs. Analytics were reported in an organized and easy-to-use format. The entire team at OPMA, quite simply, made it simple.”

For more information: Chilefruit@hotmail.com