Warmer conditions expected to boost Baja strawberry volume

After experiencing slightly cooler weather in the early part of the year, strawberry growers in Baja California, Mexico, are enjoying warmer days these last weeks. This is causing production to increase and supplies are expected to improve in the coming days. This follows on from southern California, where they have also seen warmer conditions in recent weeks. A lack of rain should also see quality remain good.

"Our Baja California season lasts from December through May," said Ed Espinoza of Fresh Pac International. "The weather has been very nice this week in the growing regions. We expect to see very good numbers coming along in the next 4 - 5 days. Recently, there have been colder nights with warm days, which slowed down production. However, with the current warm weather improving conditions, supplies should start to strengthen." 

Demand for strawberries continues to be very good. It is, however, close to the average for this time of the year. For growers in Baja, they have had no trouble in selling their product. Less than ideal conditions in other growing regions in Mexico is providing a boost for Baja growers, however expectations are for the other regions to see production levels rise as warmer weather arrives this week.

"Demand has been very good, leading us to frequently sell out of product," Espinoza said. "This level of demand is average for this point in the season. For us, it will be product coming through McAllen that will provide the most competition moving forward. However, we try not to focus on what other regions are doing. Our main focus is making sure our quality is good and that we are meeting expectations of the customer."

Espinoza also noted that 1lb clamshells are proving to be popular among consumers, although they are still seeing good demand on other package sizes. "We sell strawberries in a range of sizes, including 1lb, 2lb and pints," he said. "1lb clamshells see the most sales, although every customer has their preferred sizes and we see good numbers on all pack sizes."

For more information:

Ed Espinoza

Tel: +1 (619) 671-9119