The family company Mesfruits, founded almost 100 years ago in the South of France has signed a license agreement for Crimson Snow with KIKU Variety Management. Developed in Australia as variety “MC38”, the apple today is globally managed by KIKU Variety Management.
Francois Mestre, Andrea Himbert and Anne Dupuis - Mesfruits
Jaques and Francois Mestre, CEO of Mesfruits: “Crimson Snow convinces us because of several aspects. Consumers love its bright red skin colour, confirmed by many years of experience of the Club, and the high quality of the fruits and their good shelf life – all actual requirements of our customers. Moreover the variety has excellent storage properties.
"It’s therefore ideal for sales in the second part of the season. Crimson Snow is easy and sustainable in production. The variety is perfect for South of France."
Crimson Snow Europe meeting in Piedmont
“With Mesfruits we have a strong partner for France,” states Jürgen Braun, CEO of KIKU Variety Management. "We are looking for perfect growing areas and the South of France fits perfectly. The new alliance is an important contribution to the success of Crimson Snow."
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