French Novablue apples enter Chinese market

Autumn is harvest time for apples in the northern hemisphere. Recently, the first batch of Novablue apples from France was imported by Shanghai Zelun Trade Co., Ltd., and arrived in Shanghai by sea.

Novablue apples

"Novablue comes from the leading French apple exporter and fruit producer BlueWhale. Through five years of constant research and development, it launched a series of improved Gala apples. These breeds are only grown in France," explains Kerwin from Shanghai Zelun Trade Co., Ltd.

Novablue apples

"Compared to the traditional Gala apples, Novablue apples are more brightly red, and can better satisfy the preferences of Asian consumers. They are also more juicy, giving them a crispier taste, leaving a good impression with consumers."

Novablue apple

"Apart from the taste, the breeding and growing of these apples is also very remarkable. To guarantee the nutritional value of the apples, and reduce the use of chemical fertilizers, the orchards use monitoring technologies and electronic treatment methods. Small organisms, like birds, bees and ladybugs, are helping to maintain the ecological balance on the fields, and prevent the need for human intervention. This guarantees pure apples, and satisfies the demand from Chinese consumers for high quality, organic products."

A BlueWhale orchard

The beehives in the orchard

The nest boxes in the orchard

"BlueWhale was established in 1950, so it already has 67 years of apple production and research experience. BlueWhale now has over 300 fruit producers in the best production regions in France, such as the southwest, the Loire valley, Provence and the Alps, and produces 14 breeds of apples. It exports its apples to over 70 countries, and has provided French apple exporters with a solid foundation," explains Ms. Baret from BlueWhale.

The looks and taste of Novablue apples can satisfy the Chinese consumers' preferences

The small packaging with four Novablue apples

"China is a huge potential market for France, but its demands for product quality are also very high. We know that BlueWhale has a deep knowledge of apple production and development, which guarantees its product quality. We are confident that the looks and taste of Novablue apples can satisfy the Chinese consumers' preferences," says Kerwin. "Novablue apples have now entered the market. As the supply increases, we will offer small packages of four apples to supermarkets, so it will be easier for consumers to take our French Novablue apples home."

For more information on French Novablue apples, please contact:

Shanghai Zelun Trade Co., Ltd.
Phone: +86 133 9113 9605

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