"Social media influencers a key part to growth in the Autumn Glory apple brand"

Social media influencers flew in from all over the United States to experience the apple harvest. They picked in the orchards, packed in the warehouses. The event started off with an Autumn Glory themed dinner where each dish featured the signature apple.

The next morning the influencers joined the Superfresh Growers farm team for a sunrise orchard tour and had the opportunity to learn how to pick and harvest apples. “We have found that being transparent with our consumer market about how much labor, time, and energy, goes into harvest, helps to further the trust of our brand,” explains Gipe-Stewart. 

After the orchard tour, influencers watched Autumn Glory apples go through the packing line. Most influencers have never had the opportunity to tour a produce facility and were blown away by the entire process. “We started the day watching the sunrise behind the apples trees in the Yakima Valley, and then tour their warehouse facility in Yakima. It was a huge learning opportunity in that I realized how little I know about apples,” writes Aysegul Sanford of Foolproof Living. “The amount of work that goes on between harvesting and putting it on the shelves of a supermarket is mind blowing.”