
Jaguar is a Dutch company that follows a corporate strategy to go global with opening companies in key supplying countries such as Egypt, South Africa and for example Peru or Chile. “Peru was chosen and after a year, it has been decided to start up the company in Peru. We work with suppliers in Peru and some in Chile. The goal is to increase the portfolio of suppliers in both countries. The products that we are focusing on at the moment are mainly grapes, citrus, ie. different varieties of mandarins, and other key products like blueberries, avocados and ginger.”

He explains there are a few benefits for Jaguar to have this operating office in Peru. “It’s good to have local presence and be closer to the supplier. In order to see what’s going on with the fruit and be in time to purchase the fruits. Another benefit is the export possibilities directly from our clients to our offices in the Netherlands and China. As Jaguar has another operating office Leopard Fruit Trading in Shanghai, China. In addition, you have the administrative benefits of tax, yield and commercial benefits.”

Otorongo works with 15 suppliers in Peru. “The intention is to increase their number. In addition, we want to purchase products from neighbour countries, so instead of seeing them as competitors it´s a complementary supply. However, this is something for the future. As the grape market has been developing over the last year the focus switched from seeded varieties to seedless. Moreover, in general Peru has developed as an exporting market as well. As the country belongs to the top exporters in the world of for example, grapes, blueberries and avocados. I believe this will only keep growing”, concludes Gianfranco.

Gianfranco Balestra
Otorongo
Peru
T: +51 957022131
E: [email protected]