Using the tag-line 'We Love Avocados with all our Heart', I Love Avocado's new digital campaign is a follow up to the brand’s recent Heart-Check certification by the American Heart Association. This designation certifies that the I Love Avocados brand meets strict dietary criteria for heart-healthy foods.
The goal of the I Heart Avos campaign is to cultivate heart-healthy awareness online and through social media. To deliver the message, the digital campaign highlights heart-healthy facts on a dedicated web page and gives viewers the opportunity to sign-up to receive healthy recipes and information, as well as participate in a giveaway on social media called #IHeartAvos.
From October 18 through November 29, 2017, the giveaway offers consumers, food bloggers and the avo-obsessed public a chance to hashtag #IHeartAvos and share their healthy avocado recipes with @ILoveAvos on Instagram.
