After nearly five decades in the produce industry, Mike Aiton, Director of Marketing at Prime Time International will retire November 1st after serving the company since joining in 2009.
“Mike is very well liked in the agriculture community and he’s known throughout the produce industry as a true professional,” notes Mike Way, Managing Partner.
Aiton began in the produce industry with the Denver based retail chain, King Soopers. Mike started in the management training program, eventually rising to the top where 14 of his 20 plus years in retail were spent as Director of Produce and Floral.
In 1991, Sun World International recruited Aiton to be their Director of Marketing. Mike, his wife Debby, and their seven children left their home in Denver and moved to the Coachella Valley where Aiton went on to spend the majority of his 18 years at Sun World as the Sr. Vice President of Sales and Marketing.
Prime Time brought Aiton on board in 2009 as Director of Marketing to promote new business development and strengthen existing customer relationships. Prime Time tells that its Partners all agree that over the past 8 years, Aiton has proven to be invaluable for the company.
“I thought I was a good merchandiser until Mike Aiton joined our team,” recalls Carl Sam Maggio. Mark Nickerson said, “I not only have found Mike to be an extremely knowledgeable resource of information but more importantly a very reliable, honest and humble person. It's been my sincere pleasure having the opportunity to work with Mike these past years.”
Aiton attributes much of his success at Prime Time to the strength and reputation of the company as a whole. “When I made calls, went to meetings and put together deals, I was always backed up 100% by the company. I was truly the beneficiary of Prime Time’s accomplishments. The commitment to quality and belief in doing all things right opened up a lot of doors for me when I said, I’m from Prime Time.”
For more information: www.primetimeproduce.com