Companies have also developed value additions like ready-to-eat Pomegranate arils, Pomegranate juice etc. to match the tastes and requirements of customers across the world.
According to Priyatham, CEO of the Sam Agri Group in India, “It is actually quite technical and not that simple developing value additions, as it is important to maintain the vital vitamins and nutrients of the fruit.”
There is a lot of competition in this growing industry. David Levin, Director of Sam Agri, says, “Our business has grown around 15-20%. We have been focusing on the high end market, specifically in Europe. Because of our success in this industry, we are seeing competition, which we believe is good for us – because it keeps us on our toes.”
Value added products like dried pomegranate are still not widely popular, but it is a growing industry. However, it still has a long way to go, in terms of improving the product itself and improving the process of creating a market for the same.
For more information:
Priyatham V
Sam Agritech
Tel +91 40 27906577
Email pv@samagri.com
www.samagri.com