Indian consumers are growing ever conscious of contaminants on food in the country. Be it wax on apples, artificial colours on fruits and vegetables, pesticide contamination and more. Because of this growing awareness, organic food has been gaining immense popularity, but one startup is going even further than organic.
A Hyderabad-based startup, Purin Technologies, has developed a technology that can help change that. Founded in early 2016, Purin has built a system that purifies fruits and vegetables up to 95%. And this process involves nothing but water. Completely removing the use of chemicals.
Similar to the process of photosynthesis, Purin has built a system that uses a combination of light, water and ozone.
The vegetables are placed inside the purifying machine. Once switched on, the process takes about 25-34 minutes. The control board of the machine it has built gives currents at appropriate times based on what’s being purified.
Koshal Yerramshetty, Director, Purin Foods says that the process brings the food product back to its more natural state, thus making it healthier and helping it last longer.
