The government of Uzbekistan is considering introduction of a single export brand for its ‘Best in Uzbekistan’ products, the Jahon information agency reports.
The move is stipulated by a draft government decree on fundamental improvement of support for business development and business environment in Uzbekistan.
Many countries have long used the well-established practice of promoting high-quality products under a single country brand. It has been actively introduced by the CIS countries, for example, Russia.
This approach allows minimising manufacturers’ costs for marketing and advertising their goods in foreign markets through the partial transfer of this function to the state. As studies show, such steps will remarkably enhance the recognition and demand for Uzbek goods.
In late July, Uzbekistan launched a new unified brand UzAgro for the export of all domestically produced fruit and vegetable products.
Source: timesca.com
