US company delivers wonky produce to cut food waste
The company is called Imperfect Produce, and its goal is to put an end to the 6 billion pounds of produce wasted each year in the United States. Ben Simon’s company delivers fruits and vegetables rejected by grocery stores at 30-50% less than you’d normally pay.
“In every grocery store, they want their produce section to be pristine and beautiful,” CEO Ben Simon said. “They assume that because an onion is too small or a melon has a little bit of scarring on the outside that the customer isn’t going to want that.”
Most of the ugly produce would go to waste on farms, rejected by grocery stores for its appearance. The food only looks imperfect. Imperfect Produce says just because the produce is too small, misshapen or the wrong color, doesn’t mean it tastes bad.
source: koin.com
