Survey shows marketing potential for purple produce
"These days, people are really looking for foods that are naturally functional as opposed to popping vitamins or things like that. They really want to get the healthy things in their diet, through the foods they are eating, Greg May, a product developer with Welch's Global Ingredient Group, told FoodNavigator-USA.
For support he pointed to a recent survey of more than 1,000 adults conducted by ORC International for Welch's that found 63% saying they are aware that they should consume colourful produce.
In particular, May said, they should be consuming the colour purple, which "is a signpost for nutrient density. "He explained that purple produce — such as the Concord Grapes that Welch's uses in its finished products and ingredients — is packed with polyphenols that act as antioxidants in the body.
May said this finding from the study surprised him, and reveals a marketing opportunity.
source: foodnavigator-usa.com
