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Foodland dethrones Aldi as South Australia's favourite supermarket

For the first time in three years, Aldi, the German discount chain has lost the top spot in consumer research firm Canstar's supermarket satisfaction survey, with South Australian grocer Foodland now boasting the most satisfied customers.

The rankings, based on a survey of 2,931 shoppers conducted by Colmar Brunton, gave Foodland five stars for customer service, store layout, food freshness, product variety and overall satisfaction in 2017.

Foodland, owned by Metcash, received four stars in the remaining three categories, value for money, special deals and quality of private label products.

"When it comes to supermarkets, all you ever hear about is the so called 'price war' between the big three - Coles, Woolworths and Aldi - with price reductions on anything from fruit to meat often deemed worthy of the evening news," Canstar said.

"But in South Australia at least, another supermarket chain is making its presence felt, to the extent that it has now dethroned Aldi at the top of our national customer satisfaction ratings."

source: news-mail.com.au
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